Your World is a joint venture between Qantas Holiday and Global Corporate Rewards and offers complete travel packages to desirable holiday destinations.
Certitude Global
In early 2004 we began working with Certitude when they had slowly grown to $300 million in FUM. As at 31 July 2008 Certitude had $8.5 billion in FUM and became one of the biggest absolute return managers in Australia.
apmasphere community
The story so far…
Take a very bullish approach about the future of the global property management industry.
Spend three years and significant resources to develop a breakthrough technology platform that will revolutionise the industry.
Work very closely with Chapter Agency to develop a marketing strategy to circumvent the “build it and they will come” mentality.
Create a brand and build a community that rapidly becomes the number one brand in property management in Australia and creates the structure for international growth.
Display and Storage Group
DSG is an industrial racking and storage supply company with their head office in NSW.
When the new owners of DSG approached inqbase in November 2007 to assist in building rapid growth for the business it was turning over $3.5m per annum.
Dial forward to August 2008 and DSG have turned over $1.2m for the month with no individual order exceeding $80,000 and are budgeting on $11.8m in sales for the current financial year.
Commonwealth Bank
Along with the other big three the Commonwealth Bank of Australia continues to have brand issues in rural and regional Australia.
We created a campaign concept designed to attract high net worth farmers (minimum net assets of $2 million) to the CBA’s business banking division with the primary focus of quality debt sales.
Email Marketing and SPAM
More and more of our clients are asking about email and what is the best way to approach talking to new and existing clients via email, without being marked as spam. Of course the dream scenario is always:
“Thanks for sending me your latest unsolicited promotional email company X, I didn’t know I needed product A, but now I’m going to get it!”
But unfortunately for most, this is never going to be the case. A little thing called ‘user power’ comes into play when you send them an email they didn’t ask for. With the simple press of a button ‘mark as spam’ your reputation and future ability to send genuine marketing emails can come crashing down.
On QR codes and Augmented Reality apps
Today’s world of ever-internet-connect devices presents all sorts of challenges for the ‘innovative’ marketer these days. Buzz words like integrated, social, experiential and the like are crossing over to client side, and are fast becoming the expected norm when planning a new campaign for clients, especially those that dwell only in the online space.